A new business in Uptown Greenville is providing “cutting-edge” services to people living and working in the city’s fastest growing district.
The Shave on Fifth, a full-service barbershop at 212 E. Fifth St., is open, and owner Mike Maida said he is ready for business.
“We got our final approval from the city on October 31,” Maida said Thursday. “I came in on November 1 to meet with the cable guy, and a customer walked in. That led to another customer and then another and then another … so I decided that I was officially open.”
The historic building on Fifth Street has been restored and revitalized, featuring its exposed brick along with rich wood and touches of iron and leather.
“They did a great job in here,” Maida said of the remodeling. “This building has been a lot of things over the years, and the building’s owner felt like an old-school-type barbershop would be a good fit in this location.”
Billed as “fine men’s grooming,” every haircut includes a neck shave and hot towel massage. To cap off the visit, The Shave on Fifth will be serving coffee from one of its neighbors, Blackbeard Coffee Roasters.
“When the breweries start canning their beer, I would like to have that in here for my customers as well,” Maida said.
Maida comes from generations of barbers and hairstylists in New York and Florida. He and his wife, Emily, relocated to Greenville from metro Atlanta, a return home for his wife.
“The vibe of Uptown reminds us of a smaller midtown Atlanta, and we both love seeing all the additions of retail shops, restaurants, yoga studios, pop-up shops, arts and events in Uptown Greenville,” Maida said. “We want to support the growth of this area.”
A licensed barber and cosmetologist, Maida trained at the Paul Mitchell School in Atlanta and worked at American Haircuts. His employers encouraged him to open his own barbershop in Greenville.
Maida said he is drawn to the chatter, the smell of the products and the smiling, freshly styled clients of a barbershop. He said the experience is perfect for the location, which is close to the arts community, university students, professionals and local dining.
“I love the location,” Maida said. “This is such an exciting area to be in.”
The shop has four stations and eventually will grow to six or eight. Walk-ins are welcome and booking is available online or through The Shave on Fifth app. For more information, visit www.theshaveonfifth.com.